Mobile Marketing in Nigeria: A New Strategy for Businesses
This post highlights the importance of mobile marketing in Nigeria and how mobile internet penetrations is creating new opportunities for businesses. As a business owner or company, having a solid mobile marketing strategy in Nigeria ensures your brand stays top-of-mind and effectively reaches your audience wherever they are. Nigeria has 36.75 million social media users in January 2024, which is equivalent to 16.2% of the total population. Also, a total of 205.4 million active mobile phone connections where recorded in...