Free SEO Keyword Research Tools for Small Business
There are many startup business owners who tend to turn off their faces at using any of the free SEO keyword research tools. This may be simply because they own the budget and therefore think that anything given away for free is simply cannot do a good job.
However, when you are an entrepreneur who’s strapped for cash, free keyword research tools for your site search engine optimization can be extremely useful, especially when they have all the power-packed features that you would normally require.
According to expert team from Social Market Way San Jose Office, proper keyword research is the only way of consistently achieving superior SEO results that will, in turn, drive more organic traffic to your website or e-commerce platform.
A quick look at some of these top free SEO keyword research tools that are good for your small business can make the intent to purchase a paid versions quite unnecessary. Outlined below is our list of top 5 free SEO keyword research tools you may like consider. The important benefit of using these keyword research tools is they assist in discovery of gaps in content among that of your competitors.
Using some of the tools described below, you can discover more keyword options that would have normally escaped you using manual discovery methods. The best thing about these tools is that they offer almost all the features and functions you require when optimizing your site for SEO, and they are also free to use. Which means as a startup, you can allocate your scarce business funds to other important issues without any tension.
Free SEO Keyword Research Tools for Small Business
#1. Rank Tracker
Rank tracker is a free keyword research tool that you can use to generate a really long list of keyword variations as well as analyze the profitability of their use in terms of SEO.
Generally, you don’t have to use the most obvious keywords simply because they are used by everyone else if they cannot provide a differentiator to users looking for the best results from their search engine queries.
Therefore, the real keyword gems are often hidden away in the form of unique variations that can only be discovered by analyzing multiple sources like Google, Yahoo, Bing, and Amazon.
Rank Tracker allows the integration of the Google Search Console and Google Ads Keyword Planner as well as generates a database of all the keywords that your main competitors are ranking for.
A long-tail keyword and question generator is built in and you can also generate keywords taking into account common misspellings and their permutations. The tool also has a feature that allows you to analyze the traffic potential of each keyword and check out how steep the competition is for it.
By properly using all the features of Rank Tracker, you can benefit by being able to generate the maximum traffic with the least effort in identifying best SEO keywords.
#2. Google Search Console
The best use of Google Search Console is to maximize the traffic potential of the keywords that you are already ranking for.
Using this fee tool, you can analyze the keywords currently in place for their average position in Google search results, the number of impressions they are generating, as well as the click-through rates.
It is quite possible for you to be able to find out unanticipated SEO shortcuts by analyzing the data found on your Google Search Console dashboard. For example, a simple SEO tweak may propel a result that is currently on Page 2 of Google’s search results to Page 1; so you now start generating tons of additional traffic.
You may even notice some of the keywords that rank on Page 1 yet not getting enough CTRs and be able to rectify the situation by adjusting their SERP snippets or even adding on the Schema markup.
#3. Google Ads Keyword Planner
Google Keyword Planner can be very useful in deciding the most relevant keywords to target in your with SEO and PPC campaigns. Often, low bids for certain keywords make the PPC advertising very reasonable; while for others, the cost can only be justified with more SEO traffic.
This makes it essential to identify which keywords are necessary for SEO and which are important from the point of PPC ads. This is exactly where Google Ads Keyword Planner comes to the fore.
You can use the Google Keyword Planner to find out the volume of searches for each keyword as well as the competition for them in addition to the fluctuations in traffic due to the season and cost-per-click data.
The Keyword Planner also lets you estimate how much you will need to spend in PPC by analyzing the inputs. While the tool is completely free, you will find that the analysis of search volumes is restricted to ranges not absolute values unless you are spending a lot of money in Google Ads. This means that if you want more exact data, you should use some other tool like Rank Tracker.
#4. AnswerThePublic
AnswerThePublic is a neat SEO keyword research tool that lets you find the most popular queries used by searchers on Google and other search engines like Bing.
With the growing ability of Google to comprehend the context of natural language, web searchers are getting more used to framing their queries not as a string of separate words but as natural questions and with the advent of voice search, this trend has received a major fillip.
When you are optimizing for voice search, it is important to ensure that your content answers the searcher’s questions most accurately. When this can be achieved perfectly, the content has a chance of being ranked the highest and getting included in Google’s featured answers.
AnswerThePublic is a fairly foolproof tool that lets you easily discover popular questions related to your area of business, combining the most important keywords with an assortment of question words like what, who, why, etc. The questions can be framed more naturally because users also get suggestions on relevant prepositions and comparisons.
#5. Keyword Tool Dominator
Keyword Tool Dominator has been specially designed to find important keywords from shopping sites like Amazon, Etsy, and eBay.
The reason why you need to pay special attention to this is that the way users search shopping sites like Amazon is quite different from the way they search on Google. This essentially means that it is simply not enough to be researching Google keywords if you are an Amazon vendor trying to optimize for searches on
Amazon.
By using the Keyword Tool Dominator as an ecommerce online store owner, you can search through the Amazon database for the most important keywords that users are using while searching for your kind of products.
However, there is no known way now for finding out the volume of the searches on such websites. The tool can generates a lot of keyword ideas that you can use to develop your own target keywords. The limitation of the free tool is that users are allowed to only make three requests each to Amazon, Etsy, and eBay, the three shopping sites it handles.
Comment (1)
Thanks for this amazing list, am amazed. But what truly made me commented here is the fact that you didn’t provide the links to these tools. It would have saved your readers, lot of time.