Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
70% Nigerians Prefer Cash on Delivery to Online Payment
As Mobile Phone Penetration Hits 84% in 2017, 70% Nigerians Prefer Cash on Delivery to Online Payment according to Jumia Boss. A report released by Africa’s leading e-commerce company, Jumia, on the Nigerian Mobile Sector has revealed that in 2017 revealed that 70 percent of Nigerians preferred the cash on delivery option to other forms of payment like the credit/debit cards, which accounted for 18 percent, and the mobile money option, which had 12 percent. Also in the report, there was...