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With over 22 million users in Nigeria, WhatsApp is a powerful marketing tool to reach customers instantly on their mobile phones using personalized messaging.
Our cost-effective WhatsApp marketing services help businesses establish direct connections and send targeted messages that resonate with their audience.
Sales-Driven WhatsApp Marketing Solutions for Business
Bulk WhatsApp Messaging
Reach your customers directly on their smartphones or tablets in real-time. Send tailored promotional messages, special offers, and updates to your audience in bulk. Our bulk messaging campaigns ensure that your brand stays top of mind.
Chatbots Customer Support
Automate your customer service with WhatsApp chatbots and APIs. Our integrated solutions help you provide instant responses to frequently asked questions on your WhatsApp chats. It saves time and improve customer satisfaction.
Content Creation
Reduce advertising costs and maximize your audience reach. As a content marketing agency in Lagos Nigeria, we create engaging WhatsApp contests, quizzes, and giveaways that boost brand awareness and encourage customer participation.
WhatsApp Catalog Setup
Our expert team will help you showcase your products or services directly on your WhatsApp Business Profile by integrating the WhatsApp catalog feature, making it easier for customers to browse your products and make inquires.
Broadcast Lists
We provide WhatsApp number database for Nigerian businesses to Communicate with different customer segments through personalized broadcast lists. This approach ensure that the right message reaches your target audience or state in Nigeria.
Paid WhatsApp Advertising
Through pay-per-click ads on WhatsApp, we help notify the right customers about you products, new arrivals, book appointments, or direct them to your website, providing real-time information through a familiar and convenient platform.
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Bulk WhatsApp Marketing Company in Lagos Nigeria
ABDigital is a WhatsApp Marketing Company in Lagos, Nigeria dedicated to help businesses leverage one of the most widely-used messaging platforms in the world. We focus on creating personalized, engaging, and effective marketing campaigns tailored to your target audience. By utilizing WhatsApp’s direct messaging features, we can help your business reach customers in a more personal way, fostering better engagement, improving customer satisfaction, and driving higher conversion rates.
Our approach includes developing tailored messaging strategies that resonate with your audience, sending product updates, promotions, and personalized offers. We also implement automated responses to ensure that customers receive timely feedback to their inquiries, enhancing the overall customer experience. With WhatsApp’s multimedia support, we can deliver rich content such as images, videos, and documents, ensuring your message stands out.
In a country like Nigeria, where businesses compete for customer attention, WhatsApp marketing provides an edge by establishing direct communication with customers. Whether you’re a small business or a large enterprise, our services can help you build strong customer relationships, drive sales, and expand your business reach locally and beyond.
Frequently Asked Questions
WhatsApp is a free instant messaging application used for sending text messages, voice notes, photos, videos, and making voice and video calls by the use of smartphone, tablets or desktop computers.
Launched in 2009, it allows users to communicate through their phone numbers and works across multiple platforms over the internet, including iOS, Android, and desktop.
WhatsApp operates using end-to-end encryption, ensuring that messages and calls are private and accessible only to the sender and recipient. WhatsApp has become a popular communication tool globally, with over 2 billion active users, providing a seamless way for individuals and businesses to interact.
As at 2024, the number of WhatsApp users in Nigeria was established to reach 22.47 million users. This number was forecasted to continue increasing over the coming years; making a huge platform for businesses to leverage and improve their marketing efforts.
According to Techpoint, Nigeria is the 10th largest users of WhatsApp in the world; following Philippines, Germany, Pakistan, Russia, Mexico, Indonesia, United States, Brazil and India which is occupies the number one position with over 535 million users.
Aside this, Nigeria has the fifth largest number of WhatsApp Business users, making it one of the top WhatsApp’s primary source of revenue if estimated. Contact us today to launch your WhatsApp marketing campaign!
WhatsApp is the world number one messaging app and the fourth most popular social media app after Facebook, YouTube, and Instagram.
Marketing your business on WhatsApp can help you reach a broad user base with high engagement features. Here are the key benefits of using WhatsApp for business marketing:
Benefits of WhatsApp Marketing for Businesses
- Direct and Personalized Communication: WhatsApp allows businesses to connect directly with their customers, enabling personalized messages, updates, and offers. This direct interaction helps build stronger customer relationships and trust.
- High Engagement Rates: Messages sent via WhatsApp are more likely to be read than those sent through other channels like email campaigns. It has high open rates, making it an effective platform for reaching your audience.
- Cost-Effective: Like other digital marketing tolls, WhatsApp marketing is cost-efficient compared to traditional advertising methods. Whit WhatsApp messaging, businesses in Nigeria can communicate customers in real-time without the need for large advertising budgets.
- Supports Multimedia Content: WhatsApp supports various media content types, such as images, videos, voice messages, and documents. This feature allows businesses to create engaging and interactive content for their audience.
- Local and Global Reach: With over 2 billion users globally and 22 million users in Nigeria, WhatsApp gives businesses access to a vast international audience, making it a powerful tool for expanding into new markets.
- Business API and Tools: WhatsApp offers a Business API that helps medium to large corporations manage their customer interactions even at scale. WhatsApp Business App provides features like automated responses and business profiles for small businesses.
- End-to-End Encryption: WhatsApp’s encryption feature ensures secure communication between users, which is critical for customer privacy and trust. You can also use the two fact authentication feature to secure your account against untheorized access, hackers and identity thefts.
Contact us now for a free consultation on how to grow your business on WhatsApp. Incorporating WhatsApp into your marketing strategy can help you reach a broader audience, engage more effectively, and build long-lasting customer relationships.
As a Lagos-based digital marketing company that offers the best WhatsApp marking services in Nigeria, we track key performance metrics that reflect on engagement, conversions, and customer satisfaction.
Some of the effective ways we evaluate the success of your WhatsApp campaigns includes message open rates, click-through rates (CTR), conversion rates, customer response time, subscription or opt-out rates. Additionally, we analyze the overall sales growth or return on your investment (ROI) and continually optimize to improve future campaigns.
The time to see significant results from your WhatsApp marketing efforts vary depending on your goals, audience, campaign type and budget. However, with effective strategy, personalization, and optimization, your business can start seeing positive results in as little as a few weeks or months.
Our team creates visually appealing and fully responsive custom WhatsApp designs that reflect your brand and engage your audience. Our designs are optimized for mobile and desktop viewing to ensure the best user experience.
We use A/B testing to compare your WhatsApp copy or design versions to see which one performs better; testing elements like subject lines, content quality, images, and call to actions (CTAs buttons) that can result to higher open rates, click-through rates, and conversions.
The cost of WhatsApp Marketing in Nigeria varies based on type of campaign or content want to promote: whether images, videos or custom ad copy; including other related services such as content creation and advertising.
Typically, a professional WhatsApp Marketing Campaign; say Bulk WhatsApp Message Sending costs between ₦25,000 and ₦350,000.
As a branding agency in Lagos Nigeria with in-house graphics designers, copywriters and videographers that specialize in creating compelling content, we work with different clients across industries to provide WhatsApp Marketing in Lagos Nigeria that deliver best results for their businesses.
