Client Background:
BuyCars.NG – is Nigeria’s premier automobile marketplace for buying and selling of new, used, and tokunbo cars, SUVs, trucks and other types of vehicles. The company objective was to redesign their website for optimal user experience and implement SEO strategies to increase traffic, improve search rankings, and drive conversions.
Challenges:
BuyCars.NG’s initial website had slow loading times, a cluttered interface, and was not mobile-friendly, affecting user engagement and search rankings. Additionally, the site lacked SEO optimization, limiting its visibility in the the Nigeria’s highly competitive online automotive market with other major players like Jiji.ng, autochek.africa and cars45.com to mention but a few.
The Solutions:
- Website Redesign: A mobile-first, responsive design was implemented to cater to both desktop and mobile users. The interface was simplified for better navigation, and product categories were clearly organized, ensuring a smooth user journey.
- SEO Optimization: We conducted an extensive keyword research to identify the most relevant terms for car buyers in Nigeria or cars for sale in Nigeria. We implemented On-page SEO, including optimizing the title tags, meta descriptions, and keyword-rich content. We also implemented schema markup and sitemaps for enhanced search engine results.
- Performance Optimization: The website’s loading speed was improved by optimizing images, reducing server response times, and employing a Content Delivery Network (CDN).
The Results:
After project delivery, the organic traffic increased by 35% within three months. Key search terms like “buy used cars Nigeria” and “sell tokunbo cars” ranked on the first page of Google. The user-friendly interface and SEO improvements led to a 20% increase in inquiries and car listings. This holistic approach has made BuyCars.NG a go-to platform for car buyers and sellers across Nigeria and Africa.