How to Hire the Best Social Media Experts in Nigeria

Are you looking for a social media expert to handle your company activities on the social platforms? You can choose to recruit an experienced social media manager or hire a social media marketing company to do the job. If you want to know how to hire the best social media experts in Nigeria that can create quality content marketing strategy, advertising and social media marketing plan for your business, then we are glad you find this post.

With more and more potential customers hanging out in social media networks every-day, startup businesses, institutions and established firms are now investing in social media advertising and social media content management. As a digital marketing company in Lagos Nigeria, our social media marketing can help your business increase brand awareness, gain new brand followers and achieve your sales objective in today’s competitive social marketplace.

Below are tips on how to hire the best social media experts for your business. It is list of 8 important social media services you must expect from a professional social media management company or digital marketing agency with the right teams to help your business grow online.

 

How to Hire the Best Social Media Experts in Nigeria to Grow Your Business

 

#1. Ready to Setup Your Social Media 

In order to boost your social media presence and market through various social platforms, your business will require well-setup social media accounts or branding if you already have these accounts. Your social media marketing channels may span across the major social networks, such as: Facebook, X/Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Tiktok and You-Tube.

 

#2. Provide Free Social Media Audits

Your social media management team must holistically examine your contents inventory and also make notes of the things like the number of followers, page likes, group followers, engagement levels, traffic referrals, social shares and other data points to identify gaps and areas of opportunities.

These results are compared against the industry standards and your competitors social media activities to determine your company’s expected performance levels and positioning across key selected channels.

 

#3. Develop Social Media Strategy

A well-design social media strategy is crucial for building a strong online presence and achieving your business goals. Your chosen social media company in Nigeria should be able to develop an actionable social media strategy tailored to your business goals and audience.

This document should clearly define your objectives, such as increasing brand awareness, driving website traffic, or boosting engagement. Identify your target audience and choose the right platforms where they are most active.

Create a content plan with a mix of promotional, informative, and engaging posts or topics that align with your brand voice. How to track performance using analytics and measure success regularly. A well-executed social media strategy helps you connect with your audience, build relationships, and grow your business effectively online.

 

#4. Offer Social Media Consulting

You should be able to speak to your social content manager face-to-face, or over the phone who should be ready to listen to your business problems anytime, and provide solutions and answers to your questions on what to do to improve your social media marketing results.

Through social media audit, competitive analysis and custom-built interactive strategies, the team should be able to demonstrate how you can take advantage of the most suitable social networks and successfully drive visitors to your website and increase conversions.

If you already have in-house marketing teams who require guidance, you should also be able to invite your social media experts who are knowledgeable to train your staff or speak at your workshops on how the company can get better at social media marketing.

 

#5. Good at Social Media Automation

If there are hundreds of SEO tools, there are also thousands more social media tools out there. This is due to the explosion of open source software and a larger audience as characterized by most social media networks. 

With the help of your social marketing team, you should be able to find the right tools to schedule posts, track possible performances, and manage activities in real time. The social media experts should be able to help you narrow your choices based on software recommendations, budgets, resource control and business environments.

 

#6. Develop Social Media Strategy

Often times, social media audit is usually followed by the creating of a good social media plan and content marketing strategy. This is where your media experts outline what your company is doing wrongly and propose the steps you can take in order to accomplish your marketing goals.

They will help you develop a social media marketing strategy based upon your end goals, leading to the execution of a strategic plan for the business; including a social media calendar for the stipulated campaign period.

These strategy documents will also show you how to identify the important conversations or measurable metrics in your industry; including the best time to share your contents, how many times to share, the best content format to use, and how everything work to reach out and engage your target audience.

 

#7. Social Media Management

Your social media agency can manage your social media marketing campaigns, schedule posts and publish social media updates. It’s also vital that they create a comprehensive social media management strategy and optimize your virtual contents where necessary.

Using X (formally Twitter) as an example, they should be able to study analytics, follow trends, tweet, and responds to customers’ comments

 

#8. Online Reputation Management 

Online reputation management help businesses manage their online image. 

Your social media company should be able to carryout social media listening and monitoring of your accounts, making sure that you know who’s talking about you in real-time, what others are saying about your brand, and whether it’s of positive or negative mentions to your company.

Your social media team should also have the close relationships and contacts with some of the most authoritative publishers, bloggers, journalists and industry influencers that can help your content get the most coverage it deserves.

 

#9. Execute Social Media Advertising

Organic search and social media promotion like posting of contents across all your social media channels will not be sufficient for many businesses seeking for growth marketing. If your competition is increasing, you need to invest in social media advertising definitely. 

To leverage this opportunity, you need a team that has good understanding of the social media landscape. This will help you get the best out of your social media advertising budgets.

Your social media advertising could be through the use of promoted Facebook or Instagram posts, accounts or trends, inducing Twitter advertising, LinkedIn Ads; sponsored YouTube videos, Instagram advertising or Tiktok contents.

 

#10. Create Social Media Content 

Creating quality content for your social platforms or websites is one of the most important components of any social media marketing strategy. If you do not have the time, outsourcing content creation to professional copywriters or content marketing company may be one of the best ways to go.

Hiring professional to create quality contents for your business will ensure you have someone who understands your industry. This can supercharge your productivity and help you produce copies that gain more website visitors, increase products sales, boost your SEO rankings and gets more shared on the social networks.

Your team can also help you create relevant and actionable call to actions, update and remarket old contents that completely meet your business goals and sparks further conversation within and outside your immediate industry.

 

Wrapping up: How to Choose the Best Social Media Experts in Nigeria 

Now you know how to choose the best social media experts in Nigeria right? Social media marketing can grow your business in today’s economy. With high quality web contents, social media advertising and management services, new businesses can acquire more leads, attract ‘high-quality’ inbound links; and build online authority with their target audience, industry and search engines.

We are full service social media marketing agency in Lagos Nigeria that specializes in crafting and designing high quality contents that will attract, engage and convert your new and existing customers on social media and beyond. As a leading online business developer in Nigeria, we understand that your company’s success on social media requires a deep understanding of your industry, your customers’ needs and their journey throughout the buying cycle.

Therefore using 2-5 writers of our writers, web developers and social media mangers that specialize in different topic areas and platforms can take the burden of content creation and social media marketing completely off your shoulders. All you need to do is tell us about your specific business requirements, including the minimum word count, formatting style, design options and number of backlinks, frequency or social media shares allowed in each post.

Contact us now for a free consultation. We will develop your social media marketing plan, setup the best time of posting base on locations and content updates over time.