Hire the best pay-per-click advertising in Nigeria. We create custom Pay Per Click Strategies that drive traffic, increase conversions, and maximize ROI for your business.
Boost Your Sales
We Create Highly Targeted PPC Campaigns on Google Ads, Bing, and Social Media to Drive Immediate Traffic, Generate Leads, and Boost Sales.
Data-Driven PPC Services
Keyword Research
Before creating your ads, we carry out in-depth keyword research and analysis to ensure we target the right audience and control your limited budget.
Ad Creation / Design
After your keyword analysis and selection, our team will create a compelling PPC ad copy and design visuals needed to increase your click-through rates.
Ads Management
As a digital marketing company with experience in PPC advertising, we manage and optimize your your campaigns to ensure maximize performance.
Reporting & Analytics
With digital tools and expertise, we constantly optimize bid strategy, and ad copy, monitor your ads for optimal performance and provide detailed ongoing reports.
Who We Are:
PPC Company in Nigeria
We are full-service digital marketing and PPC advertising company in Lagos Nigeria that specializes in creating and managing high-performance pay-per-click campaigns that drive immediate traffic, generate quality leads, and boost conversions for Startup Businesses, B2B Companies, eCommerce Platforms, and Software as a service (SaaS).
With a data-driven approach, we tailor each campaign to target the right audience, using precise keyword research, optimized ad copy, and strategic bid management across platforms like Google Ads, Bing, and social media channels such as Facebook, Instagram, YouTube, TikTok, and X (formally Twitter). ABDigital focus on delivering measurable results through continuous monitoring and A/B testing to ensure maximum return on investment (ROI).
Whether you’re looking to increase brand visibility, drive eCommerce sales, or capture leads, our expert team is dedicated to helping you achieve your marketing goals. We provide transparent reporting and in-depth analytics to give you full insight into your campaign performance, allowing us to optimize and adjust strategies to stay ahead of your competition.
Explore Our Portfolio
Testimonials
For fortune 500 start-ups, established firms and ambitious corporations, ABDigital knows how to help businesses thrive and grow. Whether you’re looking for a PPC or SEO agency to manage your B2B marketing and take your business to the next level, the team has a wealth of experience in a number of sectors. The team is professional, and ready to produce results beyond what you expected.
ABDigital understand how to address problems effectively; this is why they win my recommendation! The team exceeded our expectations with their comprehensive digital marketing plan. Their SEO and social media strategies helped us rank higher and increase engagement. Our traffic doubled within six months, and we saw a significant boost in conversions.
Our ROI has never been this better! ABDigital took the time to understand our business goals and delivered outstanding results with their PPC campaigns, bulk SMS sending and web design services. We’ve successfully expanded our reach, leading to increased customer engagement. I highly recommend them for using technology that work for local and global clients.
ABDigital understands today’s marketing environment and that is what makes them stand out. Their influencer marketing strategy brought incredible visibility to our brand. By leveraging their influencer partnerships, they helped our business build credibility, reach new audiences through trusted voices in our industry, and boost conversions through organic, relatable content.
We offer the best pay-per-click advertising in Nigeria by creating custom Pay Per Click Strategies that drive traffic, increase conversions, and maximize ROI for your business.
Frequently Asked Questions
PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. Unlike SEO, it’s a way to buy visits to your site rather than earning them organically.
With PPC, advertisers would have to bid or budget a specific amount of money to spend daily on ads; after choosing the best relevant keywords for their campaigns.
When a user searches for those keywords or visit online platforms where your ads are promoted, the ads appear or display in the search results or on the websites.
You would be charged a fee each time a user clicks on your ad.
The most popular PPC platforms as at today include Google Ads, Bing Ads, Facebook Ads, Instagram, LinkedIn, and X/Twitter. Each platform allows for different types of PPC campaigns, including search, display, and social ads.
As a full-service digital marketing company with expect PPC advertising in Nigeria, you can reach high interest customers across the Google network such as Search, mobile display ads, shopping store and YouTube with our campaign setup.
PPC provides immediate results through paid online advertising, while SEO is focused on generating organic traffic by optimizing your website content for search engines like Google, Bing or Yahoo.
PPC guarantees visibility and boosts conversions, whereas SEO takes time but offers long-term benefits.
While Par Per Click Advertising is perfect for established firms and big companies with the right budgeting, Search Engine Optimization is a cost-effective digital strategy for startups and small businesses.
The average cost per click is around $0.12 to $0.97. For example, Facebook Ads and Google Ads are estimated to cost between ₦100 to ₦2500 per click in Nigeria.
The cost of a pay per click campaign varies; depending on several factors, such as, your industry, choice of target keyword, your location, your competitors or number of advertisers bidding for the same keyword, the time of day, quality score, etc.
You can set daily or monthly budgets, and costs are determined by the bidding process. Contact us to discuss your marketing goals and budget. We are your trusted partner in organic search marketing and paid advertising campaigns in Nigeria.
In paid advertising campaigns, success is measured through metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS).
Platforms like Google Ads offer detailed analytics on this so fell free to check them out and understand how they work.
Yes
PPC can be tailored to any budget, making it suitable for businesses of all sizes.
In fact, it’s especially beneficial for small startups and ecommerce businesses who are aiming generate immediate online visibility, drive targeted traffic and start making sales.
Contact us for a free consultation to learn how our digital marketing company can help you start your PPC campaign on a low budget.
Quality Score is a metric used by platforms like Google Ads to measure the relevance and quality of your ads and keywords.
A higher score can lower your CPC and improve your ad rankings. As a leading PPC Advertising Company in Lagos Nigeria, we will conduct a comprehensive keyword research before creating your attention grabbing and SEO optimized ad copies.
Search Ads are those paid ads that appear on top or below your search engine results. You notice them with the word [Ad or Sponsored] when you search for specific keywords on Google or Bing.
Display Ads on the other hand appear on websites that are within the Google Display Network. They are often image-based ads that appear on ad-approved websites.
While search ads appear when people are searching for your products online, you can use display ads to reach users who may not be actively searching for your product buy are visiting such targeted platforms.
The results can be seen almost immediately after launching your campaign.
However, ongoing optimization and A/B testing are key to improving your ads performance over time.