Client Background:

Abpez Professionals is a leading international education and study abroad consultancy based in Lagos, Nigeria. Specializing in helping Nigerian students secure admissions to prestigious institutions worldwide, Abpez Professionals provides comprehensive services, including counseling, application assistance, visa processing, and pre-departure orientation.

The Challenge:

Despite their strong reputation, Abpez Professionals faced challenges in attracting organic traffic to their website and converting visitors into leads. Their online presence was underperforming due to low search engine rankings and a website that lacked clear calls-to-action (CTAs). The company sought to increase visibility, drive qualified traffic, and improve conversion rates. The company hired our experts to do the trick.

SEO Strategy:

The SEO campaign began with a comprehensive audit to identify technical issues, keyword opportunities, and content gaps. We optimized on-page elements, including meta tags, headers, and internal linking structures. High-quality, keyword-rich content was developed to target key search terms like “study abroad consultants in Lagos” and “international education agents in Nigeria.” Additionally, we built authoritative backlinks from reputable education websites and directories to enhance their domain authority.

CRO Strategy:

For Conversion Rate Optimization (CRO), we redesigned the website’s user interface to create a more intuitive navigation experience. Clear, compelling CTAs were strategically placed on high-traffic pages to guide users toward booking consultations and their training programs. We also implemented a live chat feature to assist potential clients in real-time and reduce drop-off rates.

The Results:

Within three months, organic traffic to the website increased by 75%, with number one top rankings on Google achieved for several targeted keywords like study abroad agents in Lagos, study abroad consultants in Nigeria. The improved user experience and optimized CTAs led to a 40% increase in consultation bookings, significantly boosting the company’s lead generation and overall client acquisition.

Conclusion:

By integrating effective SEO and CRO strategies, Abpez Professionals successfully enhanced their online presence, driving substantial business growth and solidifying their position as a top choice for international education consulting in Lagos, Nigeria. The Company has promised to recommend us to their clients for a job well done!