Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
10 Problems Facing Ecommerce Business in Nigeria
As digital technology and ecommerce platforms continue to grow rapidly in many countries of the word, here are major challenges or problems facing e-commerce business in Nigeria. A lot of people argue that e-commerce platforms, for example, Jumia and Konga have succeeded and made a lot of money. But despite the popularity of these ecommerce websites, things are not actually working that well with online shopping businesses in Nigeria. According to TechInAfrica, below is the list of problems facing e-commerce business in...
