Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
How PPC Campaigns Can Promote Your Business
If you are a small business owner, a marketer or established firm with relevant offer ready to connect with online searchers who are actively looking for your kind of products and services to buy based on their search queries; then PPC marketing or Pay-Per-Click Advertising is a great way to promote your business online, build brand awareness, drive website traffic; generate targeted leads and increase your sales. What is Pay-Per-Click Advertising? Pay-per-click advertising (PPC) is a simple, fast and cost...