Digital Marketing

Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.

3 New Realities Shaping Online Business

This guide will help you to know about the latest online shopping trends and new realities shaping the online business landscape today for a better tomorrow. E-commerce or online business is one of the most significant segments that has been experiencing a lot of changes recently. Modern online business is not for today but is essentially for tomorrow and beyond. With so many changes, you as an online business site owner may be naturally worried and apprehensive about the future of ecommerce. However, there is...

70% Nigerians Prefer Cash on Delivery to Online Payment

As Mobile Phone Penetration Hits 84% in 2017, 70% Nigerians Prefer Cash on Delivery to Online Payment according to Jumia Boss. A report released by Africa’s leading e-commerce company, Jumia, on the Nigerian Mobile Sector has revealed that in 2017 revealed that 70 percent of Nigerians preferred the cash on delivery option to other forms of payment like the credit/debit cards, which accounted for 18 percent, and the mobile money option, which had 12 percent. Also in the report, there was...

Why E-commerce Business is Thriving in Nigeria

The growing use for mobile data as well as increased internet network coverage has increased the potential of Nigeria’s e-commerce market and the thus the key reasons why eCommerce business is thriving in Nigeria. The impact of the e-commerce market is improving trade activity as it provides a cost-effective method of connecting producers, and merchants directly to customers in a faster way that increase their business visibility. The industry has welcomed several industry players and investors over the past decade. These...

Future Of Online Business Provides Money Making Opportunities

The future of online business seems to provide different money making opportunities. This is because there are at present more than 2 billion websites out there and the numbers seems to increase with each passing second. With such a huge number of websites, the online world seems to be changing as well especially for the business sector. The future of businesses operating on the internet seems to be bright and it provides a lot of opportunities to the individuals even to make a lot of money...

Right Time to Switch Your Bulk SMS Provider

You may at times wonder when is the right time to switch your bulk SMS provider. Well, this is a difficult question to answer as this is not as simple as throwing a switch. To understand all about it you will first have to know how it can affect your business and then make the plans for a switch over. Over the years, SMS (short message service) is saving businesses millions of dollars as a cheaper way of reach a...

Beginners Tips to SEO You Must Know

If you’re just starting out with search engine optimization (SEO), then here are beginners tips to SEO youmust know. It is true that SEO can be extremely complicated and the reason behind this is that the algorithm of Google keeps changing along with the behavior of the searcher, as well as the marketing technologies. There are numerous dynamic parts, which are responsible for guiding the entire strategy of SEO. However, beginners can follow the simple tricks and tips of SEO stated below if they want to...

How to Write Eye Catching Headlines

Thinking about how to write eye catching headlines for your ad copy or blog website content? Headings or headlines are what sell your contents to the target readers or customers! If you’re just starting blogging, writing an eye catching headlines for your blog posts is like an advertisementfor your content. When it is well designed a good article headlines can drive traffic to your website or landing pages. Your blog headlines or titles represent your content in the search engines, mailboxes, and on social...

Top 20 Most Visited Nigerian Websites in 2017

With more and more Nigerians hanging out on the internet today, it is definitely important it to know where they are visiting and what they are looking for. This post is taking a look at the top 20 most visited Nigerian websites in 2017. It reveals a huge opportunity for digital marketers and online advertisers who are looking for the most visited websites in Nigeria to place their business or company adverts. Most of these sites have huge daily traffics or web visitors,...

How to Target Female Customers in Your Business

So you want to target a female audience with your products? It isn't an easy task because you get to createhigh-end quality strategies and also learn how to target female customers in your business niche or industry. No doubt, women can invest thousands of dollars in particular apparel. Men are the primary breadwinners ofthe house, but advertisements and other things easily attract women.  They are making household and other important decisions.  They are saving money in the bank accounts for...

How to Create Marketing Plan for Your Business

This post outlines the essential steps you need on how to create marketing plan for your business. Due to the current sales declines, slow growths and increasing competitions in today economy, a company must continue to maintain good image relationship with the public and increase its profits through improved sales functions. To achieve this, business has to identify the marketing needs and opportunities in its market segment, keep abreast with relevant information and technologies, develop quality products to satisfy those...