Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
Mobile Marketing in Nigeria: A New Strategy for Businesses
This post highlights the importance of mobile marketing in Nigeria and how mobile internet penetrations is creating new opportunities for businesses. As a business owner or company, having a solid mobile marketing strategy in Nigeria ensures your brand stays top-of-mind and effectively reaches your audience wherever they are. Nigeria has 36.75 million social media users in January 2024, which is equivalent to 16.2% of the total population. Also, a total of 205.4 million active mobile phone connections where recorded in...
