How to Write SEO Optimized Content for Websites

This is how to write SEO optimized content for websites to keep your sites running and also increase your online presence. Using an effective content marketing strategy can enhance your business sales and enable your sites rank higher in popular search engines.

Website SEO copywriting can easily be explain as the provision of useful business information to your target audience in the forms of written brand statements, sales copy, blog posts, explainer videos, product images, and other various means of communicating to your potential customers to meet specific business goals.

There are differences between quality content developments, sales optimized content, and search engine optimized written-content. But each can be achieved in one give brand marketing piece or article. When this happens, be sure to provide relevant content that will inform, educate and entertain your users who are constantly looking for information about your best products, offers or services on search engine.

While sales optimize content is written for the sole aim of increasing your sales conversion rates, and SEO copy will be written in such a way that search engines will recognize, crawl, index, and rank your website perfectly. As digital content creators and leading SEO Company in Nigeria, we can help your business create the best quality content that will rank your offer pages on top of Google organic search.

When result oriented web designers create beautify websites, these are necessary needs to write sales optimized content that can improve your site values, and keep your sites running by following the standard semantic and schematic website structures. We then use white hat SEO ranking techniques to drives organic traffic to your sites and grow your brand presence online.

This article will show you how you can write a sales optimized content for your website; follow basic search engine optimization procedures and other step by step processes of creating quality content that will rank in the first page of Google, and drive local organic search traffic to your websites. This is how to write SEO optimized content for websites.

 

How To Write SEO Optimized Content For Websites

 

#1.   Know Your Target Keywords

Knowing what your audience expectation is very important while writing sales optimize content. You need to understand what they first look for on the search browser; what problem they are trying to solve, and what solution they seek after.

These will help you know your basic keyword, which is a key point in SEO ranking and how to drive the most qualified leads or organic traffic to your websites.

 

#2. Write Simple Content

Writing your text content or script to be readable and actionable is another way of engaging your audience and increasing the amount of time they spend on your website.

Readability in this context means your written content should be understandable, clear, well organize and easy to digest. This can be made possible by using captivating headings, short paragraphs, creative writing styles and multimedia contents.

 

#3. Use Credible Citations

According to Oxford Dictionary, citation is a quotation from or reference to a book, especially in a scholarly work. There are numerous write up published in the internet these days, so backing up your art work with citations in reference to the source of information will increase the trust of your customers, products sales and search engine ranking’ especially when your sources are authorities in the industry.

You can also create a unique case study with quantitative data, used customer service testimonials and relevant success stories from your loyal and happy customers. These will add quality, depth and trust to your website and can spikes sales.

 

#4. Optimize your Page Speed

The rate in which your page load is another obvious point in writing a quality SEO optimize content for your website, the faster the rate in which your page takes to load the easier in keeping your customer online. This is a user experience factor.

Therefore to increase your online presence which will drives organic traffic to your websites, you need to avoid heavy images, videos, JavaScript, and script that will slow your page speed and turn off your visitors.

 

#5 Keep Eyes on the Homepage

It is necessary to keep your homepage clear and simple for better understanding of your company details, business services or offers. When writing quality content for sale conversion also, it is important to offer your best products or services on your home page.

This will quickly let site visitors know about your business, brand and the products you offer and how to contact you. Implementing this strategy will no doubt increase user engagement on your site and drive more sales.

 

#6. Optimize Page Title Tag and Metal Description

Page title and metal description are usually display when a page loads in search engine. So, it gives better understanding of your written content to the search engine as well as to the searcher.

When writing quality content for search engine optimization and sales; ensure that your title tag and metal description are carefully curated; this will place priority in the target keyword in the first instance.

Another key point in writing quality content for SEO ranking is to bold your headings and sub heading and include the proper heading tags.

 

#7. Integrate Social Media

Social media is one of the quickest means of reaching out to your target audience. Social sharing is an easy way of communicating in social media platforms; such as Facebook, Instagram, LinkedIn and Twitter.

These social networking websites can help you drive direct traffic to your websites; especial if you have written an interesting article, or have created an eye catching  images and videos content for your online customers, fans or followers.

 

#8.Update Your Quality Content

Another smart move for quality content optimization is the updating of your old or existing articles or writing of new blog contents. Search engines like Google or Bing will always love to see new quality content in your website or blogspot.

This will not only increase your SEO ranking but also will increase products sales and user engagement.

 

#9. Use Email Marketing Strategy

You can increase your sales optimization by sending cold or personalized emails to your potential customers or site visitors.

Effective Email marketing campaigns can increase your online business sales, conversion rates and lead nurturing.  Use these emails marketing tactics to offer something valuable to your customers; in exchange to their email addresses.

 

#10. Analyze Your Competitors Strengths

The ability to critically analyze your competitors’ strengths and weaknesses in SEO content writing is another smart and vital move in achieving your online marketing goals.

This is actually possible by knowing and doing what your competitors are doing right. For example, knowing if your competitors are using custom images in their designs; including videos, audio, info-graphics; and also knowing their total word count may be very important.

 

Wrapping up: How To Write SEO Optimized Content For Websites

So you’ve seen it. 10 tips on how to write SEO optimized content for your websites.  Again, another fundamental factor for SEO ranking is getting quality backlines for your website. This one will help you improve your online presence at the long run with superior backlines profile that can boost your pageranks in search engine result pages (SERPs).

Also, you can include videos in your digital marketing plan. Videos will surely increase the value of your written content and keep your customers engage. This form of content can raise user interests in your product.

Take for example, a car dealing company that is using marketing video to showcase the interior and the exterior of their car design can also use video to give product descriptions that will make potential customers make purchases.

Like videos, images are key factors in improving your quality content creation efforts. You can design quality images that show the description of your product, prize listings, and different available sizes; these will increase your sales threshold and conversion rates.

By Oko David Egbodor.