Enjoy improved SEO traffic, brand visibility, higher engagement and leads conversions with our results-oriented content marketing services.
We’re digital marketing company in Lagos Nigeria that offer data-driven content marketing services in Nigeria to help B2B and B2C clients build online visibility, engage with customers and drive leads to their business.
Engage and Convert Your Audience
Our Content Marketing Services are Designed to Help Businesses Create Valuable, Engaging Content that Attracts, Informs, and Converts Customers.
Compelling Content Marketing Services
Content Strategy Development
Every great piece of content starts with a solid plan. Our team will work with you to develop a comprehensive content strategy tailored to your goals, audience, and brand voice. We focus on delivering the right content, in the right format, at the right time.
Blog & Article Writing
We write regular, high-quality blog posts to help you stay relevant in the eyes of your audience and boost SEO. Our team of professional writers creates compelling blog content that educates, entertains, and drives traffic to your website.
Website Copywriting
Whether it’s for your website, landing pages, or email campaigns, we write persuasive copy that reflects your brand’s voice and resonates with your audience, leading to higher conversions and engagement.
Social Media Content
Our social media content services focus on creating shareable, engaging posts across your key platforms. Our approach ensures your connect with the right people, driving interaction, and building your online community.
Video & Visual Content
We create infographics, videos, and other visual assets to make your content more engaging. Our creative team designs and produces visually stunning content that captures attention and enhances the storytelling experience.
SEO Content Optimization
We ensure that all content is optimized for search engines without compromising quality. Our SEO experts incorporate relevant keywords and best practices to improve your content’s visibility and ranking on search engines.
Content Ideas Generation
Our team can generate content ideas by analyzing your audience’s needs and pain points, reviewing industry trends, news and topics; looking at your competitors’ content and identifying gaps, engaging with your audience on social media to see what topics interest them; and using keyword research to identify popular search queries related to your business.
Content Promotion & Distribution
At ABDigital, creating great content is just the first step. We use a variety of channels to promote and distribute your content, ensuring it reaches the right audience at the right time, whether through social media, email campaigns, influencers or partnerships with online news platforms in Nigeria and beyond.
Content Audit & Repurposing
We analyze your existing content to identify gaps, opportunities, and underperforming assets. Our team evaluates your content’s effectiveness, SEO potential, and audience relevance. We then repurpose valuable content into new formats, such as blogs, social media posts, or infographics, ensuring maximum reach and impact without starting from scratch.
Who We Are:
Content Marketing Agency in Nigeria
Let us grow your business online with powerful contents like blogs, videos, infographics, guide eBooks, social media content and well-developed content marketing plan. At ABDigital, we believe that content is key to every online marketing success.
As a full-service digital marketing company in Lagos Nigeria, we specialize in crafting high-quality content that connects businesses of all sizes with their audience, drives traffic, builds trust, and converts leads into loyal customers. We helped iPrints Nigeria increase their organic search traffic by 50% through a strategic content marketing campaign.
Our content marketing services are designed to fuel your brand’s growth and deliver measurable results. From ideation and writing to design and publishing, we manage the entire content creation process, ensuring consistency, quality, and alignment with your brand’s voice.
Explore Our Portfolio
Why Choose Our Content Marketing Services in Nigeria
- Tailored Strategies: We don’t believe in a one-size-fits-all approach. Every content plan we create is unique to your brand’s needs and goals.
- Data-Driven Approach: We use advanced analytics and audience insights to fine-tune your content for maximum engagement and conversions.
- Experienced Team: Our content creators, designers, and strategists have years of experience in producing high-quality content for various industries.
- End-to-End Service: From ideation to distribution, we handle every aspect of content marketing so you can focus on other parts of your business.
- SEO-Focused Content: All our content is optimized to improve your search engine rankings and drive organic traffic. We create SEO-friendly contents.
- Proven Results: From increased website traffic to improved brand visibility, our content marketing solutions help you achieve tangible results.
Frequently Asked Questions
Content marketing is a strategic marketing approach that focused on creating and distributing valuable, relevant, and consistent content across the internet to attract and engage a target audience.
The goal is to build trust and authority with your audience, leading to profitable customer actions, such as increased sales, brand loyalty, or lead generation over time.
Contact us for a free consultation to learn how content marketing strategy can grow your business.
If your are a business owner or company wanting to leverage the power of content, then we’re glad to let you know that content is king! This digital marketing service helps your business grow by:
- Driving organic traffic to your website through SEO-optimized content.
- Establishing your brand as an authority in your industry.
- Building trust and credibility with your audience.
- Generating leads and nurturing them into loyal customers.
- Improving customer engagement and brand loyalty through valuable information.
The cost of content marketing in Nigeria varies depending on the scope of the services and the type of content you need. Factors that influence CM pricing include the total amount of content created, the level of research and strategy involved, content promotion, and whether visuals like videos or infographics are included.
For example, standard content, say blog writing starts from ₦35,000 – ₦650,000 per item; while a comprehensive content marketing package that include multiple services cost more. We offer custom packages based on your budget and goals.
Contact us today to discuss your content marketing job. We are a leading content marketing company in Nigerian’s online space with a team of experienced content creators, curators and storytellers. We know how to play with words and creative design elements.
While blogs are one of the most common and effective content marketing tools today, they aren’t the only option. Depending on your audience and goals, you can use other forms of content like videos, podcasts, social media posts, e-books, or infographics.
A well-rounded content marketing strategy often includes a combination of these formats. With our content marketing company by your side, you can create a wide range of content for your business to meet your campaign goals.
Types of content include:
- Blog posts and articles
- Website page copy
- Infographics
- E-books and white papers
- Videos and webinars
- Social media posts
- Newsletters and email marketing content
- Case studies and testimonials
But before you start creating your content, remember to hire us to develop your content marketing strategy. We start by understanding your business goals, target audience, and industry. We develop your strategy by following the steps below:
- Content audit: We will review your existing content to identify gaps and determine areas of improvement.
- Audience research: We carryout a comprehensive research to identify who your target audience is and what content they find valuable.
- Content planning: We develop a content calendar that outlines the types of content, topics, formats, and frequency.
- Content distribution: We help you plan how to share your content across various marketing channels for maximum reach.
- Metrics and KPIs: We set measurable goals to track the performance of your content.
- Analytics and Reporting: We set timelines to analyze and report the progress of your content marketing campaigns; be it daily, weekly or monthly.
Like website search engine optimization (SEO), content marketing is a long-term strategy, and it typically takes several months to see measurable results.
However, depending on the quality of content, your industry, and your marketing efforts, you may start to see improvements in traffic, engagement, and leads within 3-6 months.
The frequency of publishing content depends on your goals, budget, platform and audience. For most businesses, publishing high-quality content consistently is more important than publishing frequently.
A good rule of thumb is to post a new content at least once or twice a week, however, more frequent posts can help increase engagement, authority building and SEO performance.
Contact us now if you are not see the right results from your content marketing efforts. We are your trusted content marketing agency in Nigeria. Our agile content marketers, SEO expert and copywriters are ready to help you.
Content marketing and SEO are closely intertwined.
A high-quality, keyword-optimized content helps to improve your website’s search engine rankings and indexing, leading to increased organic traffic.
Regularly publishing valuable content on your website will keep it fresh, relevant, and helps attract backlinks, all of which contribute to better SEO performance.
If you are looking for the best web design and SEO Company in Nigeria to handle your project, we are glad to help you. We build user-friendly, responsive, and SEO-optimized websites.
If you have an existing website, we offer comprehensive website redesign and search engine optimization services to revamp your outdated site and rank it on the first page of Google.
You can measure the success of your content marketing campaigns using the key performance indicators (KPIs) set out in your strategic plan.
Content Marketing KPLs Include:
- Website traffic and unique visitors
- SEO rankings and keyword performance
- Engagement metrics (likes, shares, comments)
- Lead generation and conversion rates
- Social media growth
- Time spent on pages (indicating content quality and relevance)
- Bounce rate (how quickly visitors leave your site)
Traditional advertising focuses on direct selling and promoting of products or services to the target audience.
Content marketing provides valuable, relevant information to engage the audience. It is less about pushing a sales message and more about building trust, educating the audience, and fostering long-term relationships.