Blog

Mobile Marketing in Nigeria: A New Strategy for Businesses

This post highlights the importance of mobile marketing in Nigeria and how mobile internet penetrations is creating new opportunities for businesses. As a business owner or company, having a solid mobile marketing strategy in Nigeria ensures your brand stays top-of-mind and effectively reaches your audience wherever they are. Nigeria has 36.75 million social media users in January 2024, which is equivalent to 16.2% of the total population. Also, a total of 205.4 million active mobile phone connections where recorded in...

How to Hire the Best Social Media Experts in Nigeria

Are you looking for a social media expert to handle your company activities on the social platforms? You can choose to recruit an experienced social media manager or hire a social media marketing company to do the job. If you want to know how to hire the best social media experts in Nigeria that can create quality content marketing strategy, advertising and social media marketing plan for your business, then we are glad you find this post. With more and...

Top 20 Ecommerce Websites in Nigeria Online Marketplace

This post provides a list of the most popular and top 20 ecommerce websites in Nigeria that you may want look out for this year. Ecommerce, also known as electronic commerce is a digital business sector that is making great impact in the Nigerian, African and global business economy; especially during the COVID-19 Coronavirus Pandemic lockdown. With the continued increase in internet access, affordable data rates, mobile penetration and GSM connectivity in Nigeria, the Nigeria e-Commerce marketplace will continue to grow...

B2B Marketing Strategies That Take Your Brand to the Next Level

This post highlights the best B2B marketing strategies that will take your brand to the next level. The complexity of B2B purchases presents a significant opportunity for marketers to make a positive impact. Streamlining the B2B buyer's journey can lead to stronger connections with the target audience and increased conversions.   In the world of business-to-business (B2B) marketing, catering to the unique needs and complexities of businesses is paramount. Unlike B2C transactions, B2B purchases often involve multiple decision-makers, longer sales cycles,...

Facts to Consider When Taking Your Business Online

Are you an offline business or a new business owner planning to take your business online? Here are 5 vital facts to consider when taking your business online. By noticing a boom in online businesses, it would be the best time to take your business online. The benefits are many, but only when you take your business online the right way. That’s why it’s always advisable to keep a check on a few factors while transforming your business from offline...

5 Reasons Why Modern Business Leaders Must Act as Mentors

This article will teach us why modern business leaders must act as mentors or why they need to take up mentoring role as part of today’s workplace practice. In the contemporary world, leadership goes far beyond the traditional definition of what a leader should be. As they often say, modern problems require modern solutions. So, as a leader, to solve the modern problems of high employee turnover and low engagement, you need to step up your leadership game. Going ahead,...

5 Best Employee Engagement Tips for a Positive Workplace

Employee Engagement tips is necessary to achieve a good working environment so that the entire team performs delightfully and their satisfaction levels are enriched therein. What is Employee Engagement? The definition of employee engagement talks about a positive work environment created when an employee invests his cognitive practices into the organization. This way he is more enthusiastically engaged into the organization and delivers his best work to them. Whether there is online or offline working, employee engagement is the need of the...

How to Outrank Your Competitors on Google

Today, a lot of people are competing for the highest spots in Google's ranking positions. Hence, knowing how to outrank your competitors on Google and other major search engines like Bing, Yahoo Search, Ask and AOL can help your business get closer to local customers. Although, ranking a site for specific keywords on top high search engines can be a bit tasking; especially when you are competing against big names and companies who have been there long before your...

Top 20 Digital Marketing Ideas You Can Try (Checklist)

If you’re looking for effective marketing strategies this year, here is our list of top 20 Digital Marketing Ideas in 2021 that can grow your business. Since the advent of the internet, digital marketing has continued to open new ways to market your business and promote your products to the target audience, even with small ad budgets. In this guide, we are going to discuss the best digital marketing ideas for small businesses, corporate organizations and fast growing enterprises. The marketing techniques...

5 Qualities That Make an Excellent Project Manager

If we go a decade back, in comparison to what you witness today, you must have observed that businesses were primarily running offline. The competition was not as much as you witness nowadays. The main reason for going by today's scenario is the emergence of dramatic changes in the business environment. As a Excellent Project Manager, there are complexities involved in terms of in-house and remote business structures that need better understanding. For instance, you must have noticed that online...