Client Background:

Iwa Print Nig Ltd is a branding and packaging company in Nigeria.

What is the challenge?

The company needed a market research company in Nigeria that can help them conduct a comprehensive retail market research and analysis for astra detergents and cleaning agents, a production by Maxi Pro Company Ltd., a Tanzania household detergent and chemical company.

What we did.

We conducted a market research based on the focus groups which includes retail shops, market wholesalers, supermarkets and household consumers, especially mothers.

The Result.

We analyzed the market size and discovered available brands and major competitors in the Nigerian detergent market; pricing, consumers’ buying patterns and budget.

The company was able to use this data in their product development and market penetration strategy in Nigeria.